Market Research, Auditing and Planning

Common to successful firms of all sizes and type is a strong commitment to marketing. Marketing is all about satisfying customer needs, which involves identifying those needs, developing good products/services and effectively promoting and distributing them, at the right price, so that they sell easily.
The marketing research, auditing and planning services offered by MATRIX will assist client firms achieve this goal. The Marketing Audit is a comprehensive, systematic, independent and periodic examination of the firm's environment objectives, strategies and activities.

The audit's aim is to determine problem areas and opportunities and to recommend an action-plan to improve the firm's marketing performance.

Marketing Research is the function that links the consumer, customer and public to the firm through information - information used to identify and define marketing opportunities and problems; to generate refine and evaluate marketing actions; to monitor marketing performance; and to improve understanding of the marketing process. (Official definition adopted by the American Marketing Association, 1987.)

In essence Marketing Research provides the means by which the firm can keep close to its customers. Marketing Planning is about deciding marketing strategies that help the firm attain its overall strategic objectives.

Just as the company decides what to do, it must also determine how best to do it - by developing the right product/service, and then properly placing, promoting and pricing it in the firms chosen market. MATRIX Business Services will provide cost-effective and practical help to managers making important marketing decisions and/or wanting to develop their firms marketing ability.

MATRIX has co-ordinated and implemented marketing research, auditing and planning programmes for a variety of businesses throughout Ireland which have resulted in client firms gaining market share in domestic and foreign marketplaces.